BYREDO — INÅT

INÅT — MEANING "INWARD" IN SWEDISH — IS A FILM BUILT AROUND STILLNESS. WE LED THE CREATIVE DIRECTION FOR A CAMPAIGN THAT TRANSLATES BYREDO'S INTROSPECTIVE DESIGN LANGUAGE INTO MOTION: COMPOSED PORTRAITS, BOTANICAL CLOSE-UPS, AND ARCHITECTURAL PRODUCT MOMENTS, ALL UNIFIED BY A QUIET, DELIBERATE RESTRAINT.