I DEW CARE — SPOT ON

ZERO INSECURITY. ALL ATTITUDE.

CLIENT: I DEW CARE

SERVICE: CREATIVE DIRECTION

YEAR: 2026

CREATIVE DIRECTION FRAME DEPARTMENT

A CAMPAIGN FILM BUILT AROUND ONE OF SKINCARE'S MOST CHARMING PRODUCTS — I DEW CARE'S PINK PAW BLEMISH PATCHES. OUR CREATIVE DIRECTION CENTERS A SINGLE, EASY MOMENT: A GIRL, A VANITY, A PATCH, AND THE UNBOTHERED CONFIDENCE THAT FOLLOWS HER INTO THE REST OF HER DAY.

I DEW CARE — SPOT ON

ZERO INSECURITY. ALL ATTITUDE.

[OTHER WORKS]