NIKE PHANTOM 6
EXPLORING THE BOUNDARIES OF PERFORMANCE AND DIGITAL CRAFT.
CLIENT: NIKE
SERVICE: ART DIRECTION ✦ LOOK DEVELOPMENT
YEAR: 2026
CREATIVE DIRECTION
FRAME DEPARTMENT
ART DIRECTION
FRAME DEPARTMENT
THE NIKE PHANTOM 6 PROJECT IS A DEEP DIVE INTO DESIGN AND AESTHETICS, FOCUSING ON ART DIRECTION AND LOOK DEVELOPMENT. THROUGH A SERIES OF VISUAL EXPLORATIONS, WE INVESTIGATE THE ESSENCE OF PERFORMANCE AND THE PURITY OF FORM. OUR APPROACH HIGHLIGHTS THE ARTISTRY OF ATHLETIC INNOVATION, CREATING A VISUAL LANGUAGE THAT IS BOTH PROVOCATIVE AND REFINED.