VOLCANICA — ORIGIN
COFFEE GROWN IN FIRE.
CLIENT: VOLCANICA COFFEE
SERVICE: CREATIVE DIRECTION
YEAR: 2026
CREATIVE DIRECTION
FRAME DEPARTMENT
ORIGIN TRACES A SINGLE CUP BACK TO THE GROUND IT CAME FROM — VOLCANIC ROCK, ASH-RICH SOIL, AND COFFEE GROWN SLOWLY IN FIRE-FORGED LAND. WE LED THE CREATIVE DIRECTION FOR A CINEMATIC SPOT BUILT ON EXTREME CLOSE-UPS AND A GEOLOGICAL SENSE OF TIME, MOVING FROM ERUPTION THROUGH LUSH NATURE TO THE FINAL ESPRESSO POUR.